UNIQUE BRAND NARRATIVES TOLD IN ART'S OWN WORDS
Through opening brands to unprecedented communication opportunities BASED ON ART and ART THINKING, we create a new model for CONTEMPORARY PATRONITE.
We know how to seamlessly intertwine artists within the tapestry of business collaboration allowing bold visions to come alive in the ethereal realm of tomorrows.
We unleash the potential of the brands of future enabling them to grow and to express full dimension of their identity.
We embody the essence of the brand, diligently caring
for the entire process, while evoking passion through our vast knowledge, experiences, and skills.
OUR PROCESS
Our process of facilitating comprehensive, effective, and efficient collaboration between brands and artists involves five steps:
1. WATCH
2. MATCH
3. IDEA GENERATION
4. ARTISTIC CREATION
5. ART STRATEGY IMPLEMENTATION
The crucial phase is MATCH which aims to unite brand with the right artist to ensure authentic and credible brand experiences. Successful matching must be mutually beneficial for brands and artists, leveraging the strengths of both sides.
The ultimate outcome and quintessence of this process is CREATION OF A WORK OF ART that serves as the catalyst for crafting a compelling marketing narrative around the brand, weaving together its essence, artist’s vision and strong audience engagement.
Through the establishment of a UNIQUE AND VALUABLE PARTNERSHIP, we help brands to find the best artistic narratives and produce resonating experiences that strengthen their image and enhance their communication. With our support, BRANDS BECOME THE DRIVING FORCE BEHIND ARTISTIC EXCEPTIONALITY.
Our process of facilitating comprehensive, effective, and efficient collaboration between brands and artists involves five steps:
1. WATCH
2. MATCH
3. IDEA GENERATION
4. ARTISTIC CREATION
5. ART STRATEGY IMPLEMENTATION
The crucial phase is MATCH which aims to unite brand with the right artist to ensure authentic and credible brand experiences. Successful matching must be mutually beneficial for brands and artists, leveraging the strengths of both sides.
The ultimate outcome and quintessence of this process is CREATION OF A WORK OF ART that serves as the catalyst for crafting a compelling marketing narrative around the brand, weaving together its essence, artist’s vision and strong audience engagement.
Through the establishment of a UNIQUE AND VALUABLE PARTNERSHIP, we help brands to find the best artistic narratives and produce resonating experiences that strengthen their image and enhance their communication. With our support, BRANDS BECOME THE DRIVING FORCE BEHIND ARTISTIC EXCEPTIONALITY.
1. WATCH
Focuses on observation and research, including brand analysis and art trends monitoring.
This phase helps gather valuable insights and understanding of the current state of the brand, as well as identify new communication opportunities.
2. MATCH
Involves careful selection and pairing the brand with the suitable artist. Assessment of the compatibility between artists and brands is made across multiple dimensions to ensure the best possible collaboration.
3. IDEA GENERATION
Development of ideas, exploring various concepts and possibilities. The creative brief plays a vital role in this phase as it defines the collaboration's goal and helps align the artist's capabilities and creative vision with the brand's objectives.
The creative brief also serves as a reference point throughout the collaboration, helping to maintain focus and consistency.
4. ARTISTIC CREATION
The artist brings ideas to life and creates a piece of art or other forms of expression that blends vision and artistic style with the brand’s identity, values and desired image.
The artwork becomes a symbolic and visual embodiment of the brand, representing its essence and uniqueness. We take care of all production aspects.
5. ART STRATEGY IMPLEMENTATION.
The final step involves elaborating and implementing of a well-defined art strategy to integrate the artistic creation into the brand’s communication initiatives, engage the audience, and reinforce the brand’s image.
1. WATCH
Focuses on observation and research, including brand analysis and art trends monitoring. This phase helps gather valuable insights and understanding of the current state of the brand, as well as identify new communication opportunities.
2. MATCH
Involves careful selection and pairing the brand with the suitable artist. Assessment of the compatibility between artists and brands is made across multiple dimensions to ensure the best possible collaboration.
3. IDEA GENERATION
Development of ideas, exploring various concepts and possibilities. The creative brief plays a vital role in this phase as it defines the collaboration's goal and helps align the artist's capabilities and creative vision with the brand's objectives.
The creative brief also serves as a reference point throughout the collaboration, helping to maintain focus and consistency.
4. ARTISTIC CREATION
The artist brings ideas to life and creates a piece of art or other forms of expression that blends vision and artistic style with the brand’s identity, values and desired image.
The artwork becomes a symbolic and visual embodiment of the brand, representing its essence and uniqueness. We take care of all production aspects.
5. ART STRATEGY IMPLEMENTATION
The final step involves elaborating and implementing of a well-defined art strategy to integrate the artistic creation into the brand’s communication initiatives, engage the audience, and reinforce the brand’s image.